About me
Hi, I'm Kathleen — your calm in the chaos.
I'm a General Virtual Assistant based in Naga City, Philippines, with more than nine years of experience supporting founders, CEOs and growing teams across the United States, Australia, the United Kingdom and Asia.
My work blends executive admin with sales and marketing execution — from inbox and calendar management to lead generation, CRM operations, social media and email campaigns. I'm certified in Google Ads, LinkedIn Marketing and Sales Navigator, and fluent in tools like HubSpot, Pipedrive, Asana, Notion, QuickBooks and Canva.
Why I became a VA
Because great leaders deserve room to lead.
Early in my career I saw how much time talented business owners lost to scattered emails, missed follow-ups and endless admin. I loved bringing order to that — building systems, keeping things moving and watching people breathe easier.
Becoming a virtual assistant let me do that for clients anywhere in the world, while working flexibly from home. Today, helping someone reclaim their week is still the most rewarding part of what I do.
Experience
Executive Assistant to the CEO
Laviva Virtual Assistance Services · Naga City, Philippines (serving AU, US, UK and Asia)
Leads end-to-end sales strategy, marketing execution and a distributed team of 100+ virtual assistants — including recruitment, CRM workflows, client acquisition, key account management and executive reporting.
General Virtual Assistant
JustFund Operations Pty Ltd
Comprehensive admin support: email and calendar management, lead generation, appointment setting, data entry, content writing, email marketing, social media, graphic design, SEO and bookkeeping.
Graphics and Website Designer
Galileo Tech Media · Project-Based
Created brand-aligned graphics, illustrations and animations in Canva and Adobe Photoshop, wrote and updated website content, and designed website layouts focused on user experience.
Customer Support and Appointment Setter
Ipaytotal
Responded to customer inquiries, updated databases, provided support and set appointments; updated websites across WordPress, Wix and Squarespace.
Podcast Virtual Assistant
Polymash · Project-Based
Managed podcast listings across directories, wrote and optimized episode content, supported the Polymash Ads Program, and handled WordPress updates and website content.
Marketing Director
AP & CO. · Project-Based
Developed marketing strategies, the annual marketing plan and a full calendar of campaigns.
Technical Assistant
Medical Marketing Whiz · Canton, Michigan, US
Prepared client marketing analyses, edited photos and videos for email campaigns, created presentations, transcribed recordings and provided technical support to the team.
Proofreading and Business Executive Coordinator
VIP Development Management Group · Houston, Texas, US
Proofread materials for grammar, syntax and brand voice; coordinated cross-functional business planning, key initiatives, budgets and strategic plans.
Real Estate Lead Generation VA
Max Benjamin Partners · Beverly Hills, California, US
Researched real estate developers, built structured prospect lists and ran outreach email campaigns.
Marketing Lead Researcher
Gold Star Company · Germany · Part-Time Project
Performed Amazon product data entry, website research and web scraping.
Website Designer
Beauty Novas · Montreal, Canada · Part-Time
Designed the look, layout and features of the website, wrote and edited content, updated pages and maintained backups.
Real Estate Operations Manager
AAA Home Deals Inc · Astoria, New York
Listing, transaction and pre-listing coordination, marketing, quality assurance, inbox and calendar management, bookkeeping and daily operations oversight.
Shopify Admin and Customer Email Support
Everyday Merchant · Texas, US · Part-Time
Handled customer inquiries and follow-ups, dropshipping order fulfilment via Oberlo and Dropified, inventory control, pricing and Shopify updates.
Grab Relations Executive
Grab Philippines · Makati City
Resolved operator and driver concerns, computed incentives and troubleshoot system issues while strengthening public relations for the brand.
Regional Sales Admin
Globe MyBusiness · Calamba, Laguna
Managed daily executive-office administration, calls, mail, calendaring and confidential communications; trained newly hired admins and agents.
Admin Officer
JVC Prudence Marketing Services · Globe Telecom Business Partner
Handled staffing, training programs, employee relations, records and compliance, plus reporting on operational activities.
Toolkit
Software I work with
Project Management & Collaboration
Office & Productivity
CRM & Sales
Calling & Customer Support
Marketing & Design
Websites & E-Commerce
Accounting & Time Tracking
Real Estate
Kind words
What clients say
"I can hand her a complex, multi-month campaign and trust that it will get executed with care, consistency, and an eye for detail I don't have to double-check."
I've had the pleasure of working with Kathleen as my virtual assistant at Common Bond Events & Travel, where she's owned our social media presence and email marketing campaigns from the ground up. She's managed our full social media content calendar and email marketing with a level of ownership that goes well beyond "getting the task done" — she thinks about audience, tone, and timing, and she brings genuine judgment to the work rather than just following instructions.
She's also just a pleasure to work with: responsive, proactive about flagging questions before they become problems, and consistently professional under the kind of deadline pressure that comes with running a small business's marketing.
If you're looking for a virtual assistant who can genuinely take social media and email marketing off your plate — not just execute tasks, but manage a real strategy — I recommend Kathleen without hesitation.